Facebook What Is Facebook Pay?
The new payment platform was announced on Nov. 12, 2019, in a blog post by Deborah Liu, vice president of marketplace and commerce at the social media giant.
“Today we’re introducing Facebook Pay, which will provide people with a convenient, secure and consistent payment experience across Facebook, Messenger, Instagram and WhatsApp,” Liu said. “People already use payments across our apps to shop, donate to causes and send money to each other. Facebook Pay will make these transactions easier while continuing to ensure your payment information is secure and protected.”
Facebook Pay is introducing Facebook and Messenger this week across the U.S. for select payment functions, including fundraisers, in-game purchases, event tickets, person-to-person payments on Messenger and select purchases on Facebook Marketplace.
The company plans in the future to bring Facebook Pay for use across Instagram and WhatsApp, Liu said. Past all that, what’s the deal with Facebook Pay and what benefits does it provide?
Here’s a closer look.
With Facebook Pay, all you need to do is add your preferred payment method once, then use Facebook Pay where available to make payments and purchases on our apps, instead of having to re-enter your payment information each time, Facebook says.
A Full Menu of Payment Options
Users can use the payment platform to buy goods and services, send money to friends and family, and donate to favorite charitable organizations on the site. Facebook won’t send you to a retailer’s site to close a purchase. If, for example, you purchase a sweater on Instagram, you’ll make the completed transaction on Instagram.
Your Choice on What Apps to Link
New users can set up Facebook Pay on an app-by-app basis, or opt to set it up for use across apps. Facebook won’t automatically set up Facebook Pay across the apps you are active on, unless you choose to do so, Liu says.
All-In-One Payment Management
Users have a variety of payment management options. They can view payment history, manage payment methods and update your settings in one place using Facebook Pay.
Live Chat Help
If you’re having trouble onboarding with Facebook Pay or have questions once you’re up and running, you also get access to real-time customer support via live chat in the U.S. (for now). That’s not the case yet across the globe as Facebook is rolling out its payment platform on a country-by-country basis.
Facebook Pay users will also be able to add or remove payment methods, view transactions and initiate customer support directly from Facebook Pay, according to the company’s web site. Also, if you opt for Facebook Pay on multiple apps, you’ll still be able to view and track your payments on the primary Facebook Pay app.
Facebook Pay users can also be shielded from annoying and unwanted ads and email messages from companies and organizations they transact with on the payment platform. All a user has to do is hit “opt-out” on the app and businesses and charities will be restricted from sending you email-based ads and messages.
How Do You Use Facebook Pay?
Structurally, Facebook makes it easy to use its new payment platform. Here’s the rundown of what to do and how to do it.
Go to either the Facebook web site or mobile app or Facebook Messenger:
- Go to “Settings” > “Facebook Pay” on the Facebook app or website
- Add a payment method
- The next time you make a payment, use Facebook Pay
Facebook notes that is payment platform isn’t available yet on WhatsApp and Instagram, but it will be soon. When that time occurs, users can set up Facebook Pay directly on each platform’s mobile app.
Facebook is also getting some high-profile support from major financial service companies. The payment platform supports Visa, Mastercard, Stripe, and PayPal , with more partners coming down the road.